Sara Kingston

I came to this work from the inside.

I started my first business (a hospitality company) while on active duty as a dentist in the Air Force. By the time I had 9 units running, I'd realized something: what I actually loved wasn't the properties. It was the back-end systems. The automation, the documentation, the challenge of making things run without me in the middle of every decision.

I started helping other hospitality owners get their operations in order. Over time, my clients grew to include construction companies, digital product businesses, legal platforms, property managers, and beyond. The industry changes. The problem is always the same: a capable, driven owner who has become the ceiling of their own business.

What I bring to this work is a little unusual. I can hold the big picture and the smallest details at the same time, and I genuinely enjoy both. I care about getting it right, not just getting it done. And I'm not the kind of consultant who hands you a deck and disappears.

I work best with business owners running lean 1–5 person teams who are ready to grow but know their current setup won't support it. If that's you, I'd love to talk.

One last thing: the name. I grew up playing five instruments and still sit down at the piano regularly. Music is part of how I think, and with a degree in biochemistry, so is the science behind it: frequency, wavelengths, what it takes to get different signals working in harmony rather than against each other. Multiple instruments, each doing their own thing, all contributing to something that sounds right together. That's what good operations look like, in any industry. InnTune started in hospitality, where "Inn" made literal sense, but the idea underneath it was always broader. The name stuck.

A little more about me.

Outside of client work, here's what you'll find me doing.

Sara's cabin

Home base

I live in a log cabin in the woods. Best commute I've ever had.

Sara out on a hike

Happiest on a trail

Any season, any distance. I don't need much convincing.

Sara cross-country skiing

Year-round outdoors

Cross-country skiing, camping, paddleboarding—if it's outside, I'm in.

Sara with fellow Air Force dentists

Former Air Force dentist

I'm also less than 5 feet tall 😊

Sara with a drill in front of the cabin

I can sling a hammer

And a drill.

Sara with her family

The Kingston crew

Two sisters and triplet nieces. Never a dull holiday.

Sara reading by the lake

Always reading something

Almost always fiction. Recommendations welcome.

Sara on a paddleboard on the lake

Lake life

On the water any chance I get. Paddleboard preferred.

The Roaming Gnome plant yard sale

Side Hustle: The Roaming Gnome

Just an excuse to play in dirt all winter.

Sound like a fit?

Let's talk about your business.

If any of this sounds like where you are, I'd genuinely love to hear about your business. Book a free discovery call and let's figure out where to start.

Book a free discovery call